Blog Marketing Crash Course

Many people with blogs get disheartened after a few weeks or months when their blog fails to attract thousands of readers. It is a real shame, because if bloggers followed a few simple blog marketing steps, then they would probably find that there is a willing audience just dying to read about most topics. So what can a blogger do to get noticed? Here are a few blog marketing ideas that should get most blogs getting reasonable traffic in a short space of time.

Blog about a niche: The world doesn’t really need another ‘vanity blog’ about what you had for breakfast. Unless you are a super-model good looking teenage girl who wants to put a lot of photos on your blog, then you are probably going to have a hard time getting noticed. If you already have a vanity blog and are wondering why you are not getting traffic, then you need to know that the vanity blog market is totally saturated. Consider starting or changing your blog to some other topic – an interest or a hobby for example.

Next, you need to start posting to forums. Put the URL of the blog in your forum signature (don’t spam forums saying “look at my blog”). If you just join in the conversation naturally, then people will get curious and you will get a few more readers. If the forum you post in is also to do with a similar topic to your blog then you will probably get repeat readers from it! Try to find the most popular forums in the niche you are writing about. To find them, just go over to Google and search for your niche keyword plus ‘forum’ and you should get a list. Try to find forums with at least a few thousand active members.

Make sure to do trackbacks and pingbacks to other blogs that you have linked to so that they know about you. When people find out that you have talked about them, they will come to see what you said. So will some of their readers. Talking about popular stories from popular blogs may get you more than just a few visitors too.

Comment on other people’s blogs as much as you can (without spamming). In most cases you can put a link back to your own blog and people do follow these links. It is also good to target blogs that talk about the same subject as you, because then you will get targeted readers who are more likely to continue reading your blog. (Avoid using “comment spam” programs as Google can track this and will penalize you).

Most importantly, you need to keep blogging! Nobody will return to a blog that is updated weekly or only occasionally. You need to add more content at least once per day, especially in the early stages of getting your blog noticed. This is hugely important.

Now if you follow these few rules, then you should be well on the way to getting a constant readership for your blog. Don’t forget to check out http://jamdo.com to get more tips on making your blog popular.

Your New Baby, Blogging, and Modern Motherhood

For the mother of a new baby, blogging is likely to be
the last thing on her mind. Taking care of an infant is an
almost incredible amount of work, and between
changing diapers and putting the final touches on the
nursery, it seems unrealistic to imagine that there would
be time left over for any mother to blog. However, a
growing number of new moms are joining the
blogosphere to share their experiences during this
exciting time of life. There is a whole range of benefits
that new mothers can reap from blogging, and the
spectrum covers everything from getting through the
night to helping distant relatives feel closer.

Among the reasons why, for a mom dealing with the
hassles and triumphs of a baby, blogging is a great idea,
is that having a blog about motherhood is a great way to
blow off some steam. Babies often have very erratic
sleep patterns that leave parents up at odd hours of the
night, and sometimes the best way to fill those hours is
on the internet. Many new moms turn to television to
help them weather these dawn vigils, but by blogging
through the night moms can turn what feels like a
somewhat depressing situation into an actively positive
and productive one.

Another reason why new moms often find blogging
very satisfying is that it helps them to be a part of a
community. For moms who are not able to successfully
juggle a full social life with the very tough demands of
taking care of a new baby, blogging can be a great way
to stave off the isolation that sometimes comes with this
stage of life. A baby requires constant attention, and it
can be difficult to attend social gatherings or events
when you are responsible for an infant. Luckily, the
blogosphere is full of other moms in the same situation,
and by chatting with them it is possible to overcome
some of the loneliness that many new mothers are
surprised to encounter.

Of course, for a mom with an adorable new baby,
blogging can be as much about celebration as it is about
necessity. Having a blog about living with a new child
can give mothers the chance to reflect on how powerful
and warm the sensation of motherhood is, and
sometimes sharing the triumphs of this unique time can
make them even sweeter. A blog is a great way to keep
friends and family updated with news about your baby's
first words or first steps, and with new technology it is
easier than ever to make photos and video clips a part of
your blog, so you can give far-away relatives the chance
to feel much more involved in your child's life.

Personal Blogging, Documentary, and History

When it comes to personal blogging, documentary is
the default genre. There are plenty of blogs that serve
other functions, but many blogs are primarily catalogues
of the life experiences of their author. Although there
are quite a few blogs that focus on collecting poetry and
other forms of creative writing, the vast majority of
personal blogs are in some sense documentaries.

For many years, the act of making a documentary was
meant to be an objective act of reporting the sights and
sounds that the filmmaker, writer, or photographer
encountered. However, in contemporary times there has
been a movement towards embracing the subjectivity
inherent in the documentary form. This means that
modern documentaries often reflect the distinctive
voice and sensibility of their creator, and the fact that
todays documentaries often revolve around personality
blurs the lines between documentary and memoir. Blogs
rest somewhere between these two genres, muddying
the distinctions even further. Personal blogging,
documentary, and memoir are now irrevocably
intertwined, for better or for worse.

Although few bloggers think of themselves as making
documentaries in any formal sense, every time
somebody sits down in front of a computer and types up
a record of their day, they are documenting their own
historical moment. The things that we take for granted
about our daily lives, like the way that we use specific
modes of transportation, or the kinds of products that
we buy, often seem quite fascinating to people who live
in circumstances different from ours, and it is this kind
of fascination that is at the heart of many documentary
projects. When people think about blogging,
documentary is not very likely to be the first adjective
that crosses their minds, but a few decades down the
road it is very likely that todays blogs will be seen
primarily as very subjective documentaries of our era.
The people of tomorrow will almost certainly look to
the blogs of today for insight into our historical
moment.

When it comes to blogging, documentary may not be
the aim of most people who spend their time posting
their thoughts and ideas on the internet. In some ways,
the documentary aspect of blogging is more of a side
effect than a primary goal. However, the fact that so
many people are interested in publishing these public
online diaries shows that personal blogs are about more
than just rumination. The fact that bloggers are so
stimulated by and interested in sharing their ideas with
each other reinforces the idea that personal blogs are, in
some ways, documentaries meant for public
consumption. Documentaries appeal to people who are
curious about other ways of life, and many people who
regularly read others personal blogs are looking for this
same kind of new perspective.

Blogging for Profit Begins With a Long Term Plan

Many people dream of blogging for profit, and this goal
is not far beyond the reach of someone with average
intelligence, a willingness to work hard, and a basic
grasp of blogging technology. However, very few
people manage to reap the profits they want from their
blog. Most people who attempt to make money with
their blogs do not succeed for two reasons. Often,
bloggers have unrealistic expectations of how fast their
readership will grow and how much money they will
make, and when these expectations are not met the
disappointment can crush the desire to continue
blogging. The other trap that many bloggers fall into
has to do with lack of planning. If you want to turn a
profit as a blogger, the key to success is to make a
realistic plan and stick with it.

To succeed at blogging for profit, the main thing that
you will need is a large readership. The higher your
traffic, the more advertisers will agree to pay you.
However, cultivating the regular visitors that you will
need in order to make a profit isnt easy. As more and
more blogs appear each day, having a great idea or a
wonderful writing style is no longer enough to get
attention. You need to be able to market your blog
effectively.

Too many bloggers spend all of their time writing posts
and almost no time marketing their project. To be
certain, updating as often as you can is a great way to
keep your blog high on blogrolls and high in blog
search engines like technorati, and once your readers
know that you update frequently they will return to your
site on a regular basis. However, it does not matter how
often you update if nobody is reading your page, so dont
skimp on the time that you spend drawing visitors to
your site. To make your dreams of blogging for profit a
reality, try decreasing your number of posts and using
some of that time to draw new visitors by setting up
link exchanges with other bloggers, making contacts in
the blog community, and following other established
modes of winning traffic.

Of course, even if you are a marketing genius or have a
really great idea for a blog, success is not going to
happen overnight. Building the kind of readership that
blogging for profit requires takes time, and in all
likelihood it will be at least several months before you
are able to turn much of a profit. Try to stay committed
to your blogging project during this initial rough period.
To stay motivated, set goals for how often you will
update and how many readers you want to attract, and
then reward yourself for sticking with your plan.

The Controversy Around Corporate Blogging

Corporate blogging is a relatively new idea, and the jury
is still out on whether it will succeed. This controversial
marketing tool may be the beginning of a new kind of
advertising strategy, or it may fizzle out in a matter of
months. Many companies are looking for ways to
capitalize on the blogging trend, and many of these
corporations have determined that a great way to ride
the blogging wave is to keep a blog on their corporate
website. These blogs are often created to appeal to the
demographic that the company needs to court, and the
content may have quite a lot to do with the activities of
the corporation, or it may have very little to do with the
company itself. Often, a corporate blog will focus on
the kinds of content likely to attract the desired surfers,
even if that content is not related to the product or
service that the company provides.

Some bloggers feel that corporate blogging is a kind of
validation for the blogging movement, and shows that
this exciting new medium has really infiltrated the
mainstream. Other bloggers consider the kind of viral
marketing that corporate blogs practice to be unethical
or distasteful. In any case, watching the evolution of
corporate blogs and whether they survive and
proliferate or fail and disappear promises to provide
some interesting insight into today's consumers.

The Exciting New Frontier Of Professional Blogging

Professional blogging is a very new idea with a lot of
potential for entrepreneurs who have insight, drive, and
a basic understanding of today's innovative web
technology. The ranks of so-called pro bloggers are still
quite small, and there are very few people who make
their living entirely off of their blogs. However, every
day there are more and more people who have managed
to turn their weblogs into cash cows that supplement
their income. The number of pro bloggers is growing by
leaps and bounds, but it is difficult to say whether this
trend will continue.

Many bloggers dream of entering the sphere of
professional blogging. There are very few people who
happily devote an hour or more each day to their blog
without at least occasionally wishing that they could
earn some kind of financial reward for all of their work.
Several models exist for making money with a blog, the
most popular being to sell advertising space through
Google's AdSense program or directly to a company
that wishes to reach the demographic that your blog
appeals to. However, there are very few people indeed
who can make a comfortable living just by selling space
on their blog sidebars.

A lot of the people who read weblogs are bloggers
themselves, in part because of the fact that the people
who use blogging technology on a daily basis are most
likely to be interested in what other writers are doing
with the medium. This fact begins to explain why the
people who succeed in the world of professional
blogging are mostly people who have devoted
themselves almost entirely to learning about, talking
about, and writing about blogging. More than any other
topic, pro bloggers turn their attention to the
phenomenon of blogging itself. A lot of pro bloggers
make the topic of blogging the stunningly self-reflexive
ongoing focus of their blogs.

Of course, professional blogging is destined to become
much more complicated in the future than it is today. In
the current moment, pro bloggers who attract the largest
audiences and make the most money are mostly
concerned with investigating the blogging movement
and with offering advice to amateur bloggers. However,
as the kinds of people who regularly read blogs
changes, and the demographics of bloggers expand and
diversify as blogging software becomes more user
friendly, it is very likely indeed that the world of pro
blogging will begin to reflect these changes. Indeed, it
is very difficult to predict exactly what kinds of blogs
will be reaping the greatest financial rewards five or ten
years down the road. The world of pro blogging is one
of constant change and flux, which is part of what
makes it so exciting.

Blogging Teens

Every day, blogs are created by people of all ages and
from all walks of life, but when it comes to blogging,
teen writers are truly on the cutting edge of the
movement. Because today's teenagers are the first
generation of people to have grown up using the
internet at every stage of their development, many
adolescents have a seemingly innate sense of how to use
web technology to express their innermost thoughts and
ideas. Older writers often experience a kind of learning
curve when they begin to blog, but many young people
find that using a word processor and blogging software
feels more natural and direct a mode of communication
than writing in a diary ever could.

One of the reasons why blogs have undergone a kind of
explosion in the teen community and are growing by
leaps and bounds is the fact that they provide a unique
mixture of visibility and anonymity. A teenager can
invite friends and peers to read his or her blog with a
simple email, thereby winning attention or possibly
even praise. Of course, with visibility usually comes the
possibility of embarrassment, but the fact that it is
possible to blog anonymously with an invented handle
or nickname negates a lot of the potential for
humiliation. Many a blogging teen lives in fear that a
parent or guardian will discover his or her blog, but by
publishing under an alias a teenager can spill his or her
secrets without fear of being traced.

Outside the world of blogging, teen writers often have
very limited opportunities to be published. Magazines
and journals are often reticent to publish young writers
who may not have as much credibility as older writers
with a lot of experience and extensive credits to their
names. This can discourage adolescents from writing or
from seeking chances to publish their work. By
blogging, young people can begin to gain a following of
readers without first having to win the attention and
support of an editor or publisher who may not be very
interested in teenaged authors.

Between the fact that blogs provide young people with a
chance to exercise their impressive technical aptitude,
to gain visibility without compromising privacy, and to
build a readership for their writing without having to
jump through the traditional hoops of the publishing
industry, it is little wonder that are so many teenagers
with blogs. For some teenagers, blogging is even a very
social endeavor that allows them to meet people with
similar interests from all over the world. Many a
blogging teen has discovered that having a weblog on
the internet is a great way to explore self-expression
and, often, to win positive feedback from new friends.